The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty. Jeff E. Nicholson, Gerald E. Smith

The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty


The.Opt.Out.Effect.Marketing.Strategies.that.Empower.Consumers.and.Win.Customer.Driven.Brand.Loyalty.pdf
ISBN: 9780134191508 | 288 pages | 8 Mb


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The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty Jeff E. Nicholson, Gerald E. Smith
Publisher: Pearson FT Press



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